A La Carte Marketing Services

Get the Highest Price for your Home

Our basic “One-Time Fee” Program contains all the marketing muscle you'll need to effectively present your home to buyers . Remember, it's exposure to the most buyers possible that sells real estate and our Basic Program gives your home more of that than any other real estate agency.

Of course, occasionally you may want to give your property a bit of a “push” … something extra to attract a buyer. Clients are always pleased with the amount of “extra” marketing muscle we can provide when necessary.  Should you want to take advantage of any of these marketing services, you may either pay for each service as you go or we'll negotiate a percentage commission package together. Take a look at the wide variety of marketing services we can make available to you …

First, Lay the Ground Work To Get The Highest Possible Price …

1. Obtain a detailed strategy report and comparative market analysis to price your home competitively, but soundly for the optimum profit (this report includes For Sale By Owner sales, not your typical market analysis from agents)
2. Provide strategy reports every 30 days to inform you of how many buyers are in your market
3. Provide a home warranty during the listing period with no strings to purchase
4. Put a viewing counter on your Realtor.com ad, the world's largest home-buying website
5. Provide a consultation about your home and what needs to be done to get it sold at the highest price
6. Offer ideas on how to get buyers to stay in your home longer
7. Provide lessons on how to show and sell your home
8. Review ideas on how to overcome the buyer objections to your property
9. Review questions to ask buyers to get them to put your house on the top of their list
10. Provide a 27 point booklet on how to get your home sold
11. Coordinate with a mortgage broker to hand-hold unsure buyers and offer special financing;

Then Market Your Home Directly to Buyers …  

12. Place a link to your website on Realtor.com where you can display your own pictures. We put 6 pictures of your property automatically in the database that we provide in our flat fee service
13. Place your ad on 6 “public” (some paid) websites for home listings
14. Provide For Sale By Owner buyer feedback
15. Send notice of your home listing to 2 immediate neighborhoods
16. Attach your listing to all responses to buyers on Homegain.com, a free search site for buyers and sellers
17. Build a website for marketing your home
18. Participate in our Exclusive Prospective Buyer Marketing Program, call for details
19. Hold Open Houses
20. Place heavy signage before Open Houses to stimulate traffic
21. Follow up with attendees of Open Houses
22. Place personal calls to neighbors about your home being on the market
23. Email your Realtor.com listing when buyers call about your home
24. List as a “Featured Home” on Realtor.com, causing your ad to appear for anyone searching any price range in your county
25. Send postcards to your neighbors announcing that your home is for sale
26. Distribute flyers to apartment complexes announcing your house for sale
27. Send your home brochure to 100 people who are selling their home in a price range below yours
28. Distribute your home flyer to subdivisions near your home
29. Distribute your home flyers to area “residence hotels”
30. Distribute your flyer to corporate offices in your area
31. Place newspaper ads in Chicago Tribune or Sun Times, Crain's Chicago Business
32. Place ad in For Sale home guides
33. Place ads in neighborhood and local newspapers
34. Place ads featuring your home on local cable channel
35. Place additional signage building your home's value on the yard sign;

Market To Create Urgency When Buyers Are In Your Home …

36. Place detailed listing comparisons in a notebook for your marketing table 
37. Solicit two or three letters from neighbors with their opinion of your neighborhood for your marketing table
38. Display your completed Seller's Property Disclosure Statements
39. Display pictures of surrounding parks, schools and other local facilities in your marketing book
40. Provide “take-home” diskettes with pictures of your property for buyer's review
41. Create and display “detail cards” pointing out improvements, upgrades or other unique aspects of your home
42. Create a professional color flyer with 6 photographs and more detailed text 
43. Distribute a letter detailing overall “features and benefits” of your home to buyers and their agents upon arrival in your home
44. Create and make available “features and benefits” hand-outs of each room to buyers and sellers so your home can be toured with a guide calling attention to the home's most marketable features
45. Prepare a report of the ages of children in the neighborhood, what schools are nearby and exactly where the school buses stop
46. Prepare a babysitter and petsitter report for your marketing table
47. Research the builder of your home and prepare a detailed business report for your marketing table
48. Prepare a report on standardized test scores for local schools for your marketing table
49. Prepare a neighborhood home sales evaluation report including For Sale By Owner sales
50. Prepare a neighborhood or subdivision social calendar 
51. Display utility bills fror previous periods
52. Prepare a map to local grocery stores, malls, gas stations and restaurants
53. Prepare and include a report of all  past maintenance items and repairs
54. Include pictures of your home in all seasons
55. Prepare and include a list of local places of worship and service schedules
56. Prepare and include a list of local health care centers and hospitals 

And Be Sure To Market Your Home To Agents As Well …

57. Schedule a Broker Tour
58. Use an agent lockbox for their direct access to show your home
59. Create a customized presentation on your home and distribute via e-mail to all area agents
60. Create and distribute an agent e-mail ad about your home to local real estate agents
61. Provide a customized ad of your home to local relocation/moving companies and their buyers
62. Send your home flyer to local real estate agents via their office mailboxes
63. Offer an agent bonus program to entice buyer's agents
64. Obtain direct agent feedback with a give-away program and adapt marketing strategies in response;

Final steps in selling your home…

65. Attend Inspection
66. Negotiate Inspection
67. Attend Closing.